NDS Dynamic Gives Sichuan Cable Full Management of EPG Advertising
?- NDS Dynamic, the advanced advertising solution from NDS, has been deployed across the consolidated cable network in Sichuan Province to enable additional revenues from EPG advertising
- Sichuan Cable are now able to define advertising zones in the EPG and manage how ads are displayed, scheduled and delivered utilising a user friendly web-based portal
BEIJING, CHINA –March 22, 2012 -NDS today announced that it has deployed NDS Dynamic, its advanced advertising solution, for China’s largest consolidated local cable network, Sichuan Cable Network (SCTV) to enable EPG advertising insertion. The deployment enables the insertion and management of EPG advertising, empowering Sichuan Cable to increase revenue streams by TRANSFORMING any area within the EPG into potential advertising inventory.